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Meet the Elite Team


 
Bob Cooper

Bob Cooper
President
Bob Cooper has functioned as a business developer, owner and operator of some of the most successful auto repair shops in North America. Since then, he has become the founder and president of Elite, an international company that specializes in supporting those in the auto service industry.  He has been nominated for entry into “Who’s Who in American Business,” he is a member of the prestigious National Speakers Association and he is one of the nation’s leading authorities on both personal and career success.  In addition to lending his expertise to automotive industry training and coaching, he has also spoken worldwide to many Fortune 500 companies, private banking groups, school districts, the United States Army and to some of the wealthiest people on earth. 

 
Mike Boden

Mike Boden
Director of Marketing
Mike graduated from the University of California Santa Barbara, and here at Elite we are not only fortunate to have him on our team, but he is an integral part of our aggressive growth plans. Mike is responsible all of Elite's marketing, the development of all of our web-based initiatives, as well as for leading our global expansion through technology-based enterprises. Mike was raised in Santa Rosa, California and now lives in Sacramento with his wife, Anastasia, and their dog, Dolly.

 
Doris Barnes

Doris Barnes
Director of Customer Relations
Doris Barnes does an exceptional job as the leader of the Elite Masters service advisor training program, and has a track record of success that places her well within the ranks of the industry superstars. Starting her career as a service consultant at one of America’s premier Mercedes-Benz dealerships, Doris used her passion for customer service and her drive for self-improvement to achieve a high level of performance in all areas.  While with the company, she not only consistently ranked in the top 5% for her customer satisfaction scores, but also repeatedly ranked in the top 3% for service sales per repair order, all in one of America’s most competitive regions. Due to her extraordinary success, she was named an AMG Expert, and she was called on by management to train other Mercedes-Benz employees.
    
Today at Elite Doris trains the top service advisors from across the nation, and she advises many world-class shop owners and facility managers on how to improve their sales and profits. There is no question that Doris is an industry superstar, and we are honored to have her on our team. Born and raised in Michigan, Doris has lived in Southern California since 1997. She and her husband Jack live in beautiful San Diego, California with their two wonderful children.

 
Jim Murphy

Jim Murphy
Pro Service Leader
Jim has decades of experience in developing successful independent auto repair facilities and dealerships throughout all of North America! In addition to his "hands-on" experience, he has developed a reputation as being an industry-acclaimed facilitator and business-building coach, and is heralded as being second to none, industry-wide. Today, as an independent  contractor, Jim heads up our Elite Pro Service Program, which has been developed exclusively for the most successful shops in North America.  Without question, Jim Murphy is an industry Superstar! Born and raised in Southern CA, today Jim and his wife Sherri live in beautiful Spokane, Washington in the summer, and spend winter in sunny and warm Phoenix, Arizona.

 
Jim Piraino

Jim Piraino
Business Development Coach - Elite Coaching Program
Jim has owned and operated one of the most successful auto repair facilities in North America! He was voted NAPA Technician of the Year in 2002 and he has sat on many of our industry advisory panels. As a business development coach, he has helped many of our customers take their businesses to amazing levels of success. Not only has he helped struggling shop owners become industry success stories, but he has helped many industry-leading shops owners take their businesses to record levels. There is no doubt about it; Jim Piraino truly is a Superstar when it comes to automotive industry training and coaching! Born and raised in New York, he spent most of his life in Southern California. Today, as an independent contractor he and his wife Lisa live in Loveland, Colorado where he is close by his two daughters and four wonderful grandchildren!

 
Joe Marconi

Joe Marconi
Business Development Coach - Elite Coaching Program
With over three decades of industry experience, Joe has accomplished what others could only dream to do. In addition to owning and operating one of America’s most successful auto repair shops, he is a graduate of the Automotive Management Institute, he has served on numerous industry panels, and he is the recipient of the coveted CARQUEST Excellence Award. He has also served on industry boards, he participated in the development of the ASE Engine Performance Certification test, he has authored a number of articles for national publication and he is a cofounder of AutoShopOwner.com. Not only does Joe contribute to national industry publications, but in 2012, Shop Owner magazine dedicated an entire article to his shop and his success.

We are also pleased to say Joe serves as a consultant for the New York Board of Cooperative Educational Services, and in 2009, Joe was given the "Putnam County Chamber of Commerce Entrepreneurial Award" for his outstanding success in business. There is no question: Joe is an industry superstar, and we are honored to have him on our team as one of our Business Development Coaches. As an independent contractor, Joe and his wonderful family live in beautiful Patterson, New York.

 
Doug Stoll

Doug Stoll
Business Development Coach - Elite Coaching Program
Doug Stoll is an award winning shop owner with more than 25 years of industry experience. In 1985 Doug opened Susquehanna Auto Clinic, which soon became a 10-bay, AAA approved shop with a customer satisfaction rating of over 98%.  His success inspired him to open up a second shop, The Auto Clinic; an 11-bay, 8,000 sq ft facility which soon became the largest independent repair shop in Lee’s Summit, MO (population over 90,000). He sold The Auto Clinic and retired in 2003, but to this day there is not a shop in the Metro Kansas City Area that can compare in terms of design, efficient layout, customer comfort and customer service. 

Before joining Elite as an independent contractor, Doug was the 1993 NAPA/ASE Technician of the year and a 3-time president of the ASA Kansas City Chapter. He has also facilitated the ASA Kansas City Shop Owner Support Group, and has been involved with the Koffman Foundation for entrepreneurship (the largest of its kind), helping educate people who want to start their own businesses. Today, Doug and his wonderful family live in Lee’s Summit, MO.

 
Kevin Vaught

Kevin Vaught
Business Development Coach - Elite Coaching Program
After starting his work in the industry at age 15, Kevin had opened his own shop by the time he was 22!  His shop, Autotire Car Care Center, was an immediate success, and Kevin was able to open up 4 locations over the next 15 years. Kevin was a highly profitable multiple location owner-operator for over 30 years until he finally sold his company in 2011, which has enabled him to focus on another one of his passions: Helping other shop owners build more profitable businesses.
 
Before working with Elite as an independent contractor, Kevin started his own small consulting company where he helped auto repair shop owners improve their operational processes, customer service, and net profit (among other things). He is truly committed to the betterment of the industry and to his continuing education, as is evident through his completion of courses on financial management, time management, customer service, sales and marketing. There’s no question that Kevin is an industry leader, and we are honored to call him one of our Elite Business Development Coaches. Kevin is an avid golfer, and lives with his wonderful wife in Bonita Springs, FL. 

 
Ron Krapa

Ron Krapa
Business Development Coach - Elite Coaching Program
It is an honor to have Ron Krapa as an Elite business development coach. Ron’s first shop was a small one that did $22,200 in his first month as an owner. Using the Japanese principal of Kaizen, or continual improvement, as his guiding philosophy, he was able to increase his shop’s annual revenue by 260% from the end of year one to the end of year five! Despite this dramatic improvement, Ron wasn’t satisfied, and continued to grow until he was operating four shops that employed a total of 27 people and generated over $3.4 million in total revenue! Additionally, Ron started a towing company that began with only five employees, but soon grew to one with 23 employees and that generated over $1.3 million in annual revenue. Needless to say, Ron is an industry superstar.

While operating his shops, Ron was the winner of the SBA’s Small Business Service Business of the Year Award, and was a AAA Top Shop Award winner. The Mission Statement of Ron’s company was “We are Quality People doing a Quality Job which results in Customer Satisfaction”, and without question, his mission was achieved. Ron works with Elite as an independent contractor, and lives with his wife, Chris, in Tucson, AZ.

 
Frank Scandura

Frank Scandura
Business Development Coach - Elite Coaching Program
Starting his career at a small town gas station in upstate New York, Frank quickly moved on to working at Mercedes Benz dealerships. Over the years he has worked as a Master Certified Technician and as a service advisor, before starting his own business in Las Vegas. Today he is the owner-operator of two of the most successful, state-of-the art, green shops in North America, and an independent contractor with Elite. His shops focus on Mercedes, BMW, Audi, VW and Jaguar, and have 20 talented employees.

Frank’s shops have been featured in a number of industry publications, and he serves on several editorial advisory boards. He is also on the advisory board for the College of Southern Nevada, and he has written numerous articles that have been published throughout the entire auto repair industry. Beyond building an extraordinary business, this industry superstar has an unwavering commitment to ethics, and he enjoys spending time with his wonderful wife Deborah. He has four children, six grandchildren, and there is no question; he has a passion for helping people.

 
Rudi Rudloff

Rudi Rudloff
Business Development Coach - Elite Coaching Program
Before joining Elite as an independent contractor, Rudi owned and operated one of the most successful auto repair facilities in North America! Specializing in Mercedes Benz, he developed a base of clients, and a history of success, that would be the envy of any shop owner on earth. His methods of marketing, delivering extraordinary customer service, and generating profits, have made Rudi’s success the topic of interviews, and given him a reputation that is second to none. In addition to speaking English, Rudi also speaks fluent German and Spanish. Rudi provides consulting services to our Spanish speaking clients, and is also the friendly voice on many of our downloadable MP3 products that are in Spanish. Rudi's industry expertise has become so highly regarded, that he will be a key speaker at this year's PAACE Automechanika Mexico event; Mexico and Central America's most important automotive trade show.  Rudi and his family live in San Diego, California.

 
Mike Davidson

Mike Davidson
Business Development Coach - Elite Coaching Program
Mike truly is an industry superstar. With decades of industry experience, he has developed a reputation that now spans the nation. In addition to owning and operating one of America’s most successful auto repair shops, he is a graduate of the Automotive Management Institute, and he has served on numerous industry boards. Mike was also the recipient of Arkansas’s NAPA Technician of the Year Award for seven consecutive years, and we are pleased to say that he has won the coveted Better Business Bureau Torch Award for Market Place Ethics. In Arkansas Mike is widely known as the “Auto Guy”, he appears regularly on local CBS segments to provide viewers with car care tips, and is the host of a weekly radio show, "Ask the Auto Guy." He also recently published a book titled "Start Me Up: a Practical Guide to Understanding Your Vehicle", and has been featured in an article by Ratchet & Wrench Magazine, a national publication. Mike is an industry leader, and we are honored to have him on our team as one of our Business Development Coaches. As an independent contractor, Mike and his wonderful family live in beautiful Little Rock, Arkansas.

 
TJ Reilly

TJ Reilly
Business Development Coach - Elite Coaching Program
TJ truly is a superstar with over 35 years of industry experience, and we are honored to have him work with Elite as an independent contractor. TJ started his business from scratch, and has the experience of being both a single store and multiple store operator. His team of superstars has been with him for decades, and his world-class AAA Approved Auto Repair Business has one of the industry’s highest customer retention rates. TJ has earned the coveted AAM degree from the Automotive Management Institute, and he is a past-president of the Automotive Service Association of Oregon. One of his greatest accomplishments is that he has been able to create a business that allows him to come and go as he pleases, and work less than 10 hours a week at his shop.

He is a featured columnist in the ASA's monthly magazine, Autoinc, where his column, "What would you do?", asks difficult ethical questions regarding customer service. He is heavily involved in his community, he supports a number of charities, and in 2006 he ran for the Oregon State Senate. TJ and his wonderful family live in beautiful Clackamas, OR.  

 
Scott Osborn

Scott Osborn
Business Development Coach - Elite Coaching Program
Starting off as an auto technician, over the decades Scott has owned and operated a number of very successful service stations. In 1988 he opened Osborn’s Automotive in Redondo Beach, California, and today his shop is recognized as one of the premier auto service centers in the highly competitive Southern California market.  He was one of the founding members of the Service Technicians Society, and the International Automotive Technicians Network. He is also a member of the Car Care Council, the California Automotive Service Council, and a past vice-president of the Automotive Trade Organizations of California. Scott has received a number of awards over the years, including the coveted AAA Quality Service Award. Needless to say, we are thrilled to have Scott working with Elite as an independent contractor.

Beyond his ability to build extraordinary businesses, this industry superstar has a passion for helping people, an unwavering commitment to ethics, and enjoys spending time with his wonderful wife and two beautiful daughters.

 
Dean Kuhn

Dean Kuhn
Business Development Coach - Elite Coaching Program
There is no question that Dean is the perfect example of what can be accomplished with clearly defined goals, and a commitment to ethics.  Starting off as a technician, he’s built one of America’s most successful transmission shops, which he has now expanded into satellite facilities. Before joining Elite as an independent contractor, Dean mastered the art of recruiting the superstars, and developed an outside sales program that is second to none, industry wide. Dean has been a guest speaker at national conventions, and has sat on a number of industry panels. In addition to operating his industry acclaimed AAA approved shop, and his successful torque converter company, Dean is a competitive race car driver.

Beyond his success in business, what makes us most proud is that Dean is constantly involved in humanitarian projects. A native of Carlsbad, CA, Dean and his wonderful family live in beautiful Vista, CA.

 
Brian Bowersock

Brian Bowersock
Business Development Coach - Elite Coaching Program
With over two decades of industry experience, Brian has accomplished what others in our industry could only dream to. He has built one of America’s most successful auto repair shops, and has done so never using any form of price advertising.  Through his brand-awareness marketing campaigns, Brian’s name, and the name of his shop, are household names throughout San Diego County. In addition to working with Elite as an independent contractor, it's no surprise that he is the Fox News Auto Expert on the local Fox television channel. 

Brian is an ASE Master Certified technician, and he employs 18 superstars at his full-service AAA approved facility. He is also a Board Director for the AAIA’s Car Care Professionals Network, and there is no question that he lives by the principle of never putting money ahead of people.  A native of Ohio, Brian and his wonderful family live in sunny and beautiful Escondido, CA.

 
Bill Garcia

Bill Garcia
Business Development Coach - Elite Coaching Program
Bill Garcia is an industry leader who runs one of the most successful auto repair shops in America.  He has 25 years of industry experience, and for the last 19 years has been the owner/operator of Bill’s Quality Auto Care, which Motor Age Magazine named as one of the top 10 shops in America for 2012. Bill is a shop owner who truly understands the importance of customer satisfaction and never putting money ahead of people, as evident through his 100% satisfaction rating on his shop’s AAA surveys for the last 4 consecutive years.

Bill is an ASE Master Certified technician, and he employs 11 superstars at his full-service AAA approved facility. He has served on several local and national industry boards, including Delphi and AC Delco, and successfully completed the Chamber of Commerce’s 9-month Leadership Program before joining Elite as an independent contractor.  Bill is a lover of outdoor activities, and lives with his wonderful family in Simi Valley, CA.

 
Frank Joel

Frank Joel
Business Development Coach - Elite Coaching Program
Frank Joel is an industry leader whose name is synonymous with the ongoing development of our industry. Frank has over three decades of automotive experience, and was the owner/operator of the very first independent Honda shop in Los Angeles, CA. Frank’s shop was voted one of the best shops in the entire city by Los Angeles Magazine, and considering that there are over 7,000 shops in Los Angeles, this honor clearly put him into the superstar category.

Frank is the 2011-2012 and 2012-2013 ASC Education Foundation Chairman, and is a Board Director for the AAIA’s Car Care Professionals Network. He is also an accredited instructor for the Automotive Management Institute, and prior to joining Elite as an independent contractor, he had coached some of the top shop owners in America.

On a personal side, Frank is the CFO for the Nicole Parker Foundation for Children, and he and his wonderful family live in beautiful Woodland Hills, CA.  

 
Curtis Moggey

Curtis Moggey
Business Development Coach - Elite Coaching Program
Over 27 years of experience as a technician, owner and manager have provided Curtis with ample opportunity to learn the right way to run an auto repair shop. Making mistakes was almost a daily event for Curtis early on, but from each mistake came a solution, a better way of doing things and a valuable experience. These learning experiences helped Curtis grow his 4-bay shop into an 8-bay automotive maintenance and repair facility that is regarded as one of the top shops in Canada.

When you consider that his shop was the winner of the prestigious JD Powers award for “Highest Customer Satisfaction”, and that his shop was recently named “Best Auto Repair Shop in Moose Jaw” (a city of 36,000 and trading area of over 100,000 people), it’s easy to see that Curtis has a track record of success. Curtis is a master of managing the challenges that come with being an entrepreneur in the auto repair industry, and his analytical style and strong understanding of the numbers that make a shop profitable enable Curtis to provide valuable insight, advice and feedback to  shop owners facing challenges with their businesses. Curtis is a business development coach who never puts money ahead of people, and joined Elite as an independent contractor to help other shop owners take their businesses to higher levels of success.

Curtis and his wife, Rosemarie, live in a small community just outside of Moose Jaw, close to their 6 children, and 5 grandchildren.

 
Greg Skolnik

Greg Skolnik
Business Development Coach - Elite Coaching Program

By the time Greg reached his 23rd birthday, he had already completed his degree with Lincoln Technical Institute, become one of the first Master Certified technicians from NIASE (passed all eight tests three hours after his second son was born), become one of the go-to guys on early VW fuel injection systems and created a successful auto service facility that continues to this day. With a career approaching 40 years, he now has his A.A.M. degree from the Automotive Management Institute, maintains his Master Technician status and has added the L1 to his achievements. Since the early 80's Greg has participated continuously in training programs and feels he learns something from every experience. "Learning is a life-long process", he says.    
 
As the owner of one of the more innovative Honda/Toyota repair facilities in the Washington DC metropolitan area, Greg has built his business on a solid foundation of core values and common sense. “Putting people before money” is one of Greg’s core values, as evidenced by his decision to change the shop to a four-day only schedule in 1990. The staff has every Friday-Sunday off.  The culture he’s created is so ingrained in his business that his crew now handles the daily operations, which has allowed Greg to continue along his path of personal growth by helping other shop owners build more successful businesses as an independent contractor with Elite. Greg’s success has positioned his shop to be recognized as one of the top shops in North America, and accordingly, his shop was featured in the industry-acclaimed Shop Owner magazine (Read the article Here).
 
As a natural teacher, he still volunteers as a Scout leader for local youths and loves to help people succeed. Greg and his wife, Carol, have two grown sons and enjoy spoiling their four grandkids; all living in or near Silver Spring, Maryland. 

 
Jennifer Monclus

Jennifer Monclus
Phone Skills Expert and Sales Trainer
Without question, Jennifer Monclus is an irreplaceable part of the Elite Team. Her status as a sales superstar was obvious from the moment she started at Elite, as she passed every phase of Elite’s rigorous training with flying colors, and showcased the skills that made her the top sales producer at each of the last three companies she worked at before joining Elite. In fact, one of her previous employers still raves about the month when Jennifer outsold the average of the rest of the sales staff by a 5 to 1 ratio. Today at Elite Jennifer heads up Appointment Pro, where she uses her sales expertise and extensive industry training to help service advisors improve their phone skills, and also helps Elite with a number of other sales-based initiatives. Raised in beautiful Santa Barbara, CA, since 2007 Jennifer has called San Diego home.

 
Michele Reyes

Michele Reyes
Manager - Special Projects
Without question, Michele is a superstar as well! She too is bright, she’s creative and she’s absolutely great with all our customers! As our Manager of Special Projects, Michele has many responsibilities that range from the event development, project management, special assignments and assuring customer satisfaction. There is no question that she is a superstar who we are very fortunate to have on our team. Michele, her husband Rick and son Cooper live in sunny San Diego, California.

 
Kirk Gray

Kirk Gray
Sales Trainer
Kirk Gray has an extraordinary background. Since graduating from the University of San Diego, Kirk has assembled quite an impressive record of success as a sales professional. He has worked with world class publishing companies, technology companies and global enterprises such as EDS; setting many sales records along the way. Kirk is responsible for our industry acclaimed Appointment Pro service, and is also the friendly voice you will hear on some of our audio programs. Kirk is an active trainer in many of our sales and business management courses as well. There are a number of things we find admirable in Kirk, including his dedication to our customers and his commitment to ethics. As an independent contractor, Kirk and his wonderful family live in La Mesa, California.

 
Servando Orozco

Servando Orozco
Superstar!
Servando has decades of experience, and there is no question: he is an industry superstar. Starting his career with a small, struggling two-bay shop in Long Beach, California, today he owns three of the most successful shops in North America. He employs 15 of the industry’s finest technicians and service advisors, and the reputation of his shops is second to none, industry wide. Servando is heavily involved with a number of local charities, he has spoken at industry events, and he has been interviewed by local press as well as a number of industry-acclaimed organizations. Given that all of his shops are located in extremely competitive areas, Servando is a testimony to what can be done when one has clearly defined goals, a well crafted plan, and the right people on their team. In addition to providing us with business-building content for our audio training downloads in Spanish as an independent contractor, Servando plays a leading role in speaking at many of our Elite events, and in the ongoing development of our products and services. Servando and his wonderful family live in Long Beach, California.

 
Sherri Murphy

Sherri Murphy
Superstar!
Sherri Murphy is an amazing asset! Not just to Elite, but to our entire industry! Sherri has many responsibilities that include qualifying applicants for our Pro Service, assisting through the enrollment process, and helping assure Pro Service remains the premier service for the most successful shop owners in North America. People that know her will tell you, she truly is a superstar! Sherri is married to Jim Murphy, and today they live in beautiful Spokane, Washington in the summer, and they spend the winter months in sunny Arizona. The two of them are a great team, and we are honored to have them working with us.

 
Karen Cooper

Karen Cooper
Superstar!
Karen is not only Bob’s wife, but she is also someone many of you are fortunate enough to know. In addition to being with Elite since the company’s inception, she is a Director of Elite Worldwide, Inc. as well as an officer of the company. Originally from Cleveland, Ohio, she and Bob now live in La Jolla, California.

 
Rob Withey

Rob Withey
Superstar!
Rob is not only a remarkable asset to Elite, but he is also a director of Automatic Choice Europe Ltd, Europe’s leading supplier of automatic transmission parts. Rob is a superstar who came up through the ranks in the industry. Rob makes his home in England, and is a talented individual who we are thrilled to have on our team!

 
Fred Vendrig

Fred Vendrig
Superstar!
As with our other Superstars, Fred truly is an incredible asset to Elite. He is also the co-owner of Automatic Choice Europe BV, Europe’s leading supplier of automatic transmission parts. Fred brings a wealth of experiences and industry knowledge to Elite, so we are very fortunate to have him on our team! Fred makes his home in the Netherlands.

 
The Rest of the Team

The Rest of the Team
Superstars!
We also have agents, independent representatives, outside sales people and remarkable business partners, worldwide. Without question, they are all superstars too! 

 
Interested in joining the Elite Team? Find out what Career Opportunities are available today!
 

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"One promise that we can make to the entire industry, is that we will never put money ahead of people."
- Elite Worldwide
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