Automotive Repair Marketing Solutions

Selling Maintenance Made Easy - Special

Selling vehicle maintenance has never been easier!  Within minutes you can now begin selling maintenance like a seasoned pro. This industry-acclaimed sales training program is unlike any other, and there is no question that it will pay for itself the first day. Recorded live at Bob Cooper’s High Impact service advisor seminar in San Diego, CA, Selling Maintenance Made Easy was first released to our Elite members in 2009 as one of our Competitive Edge CD’s. Since then it received industry acclaim...

TV and Radio Advertising

If you are looking to put together a great radio or TV ad, then this audio download is perfect for you! Mike Sullivan and Michael Tuggle of the Loomis agency in Dallas, Texas have not only worked with clients like Pier 1, Pepsi, Stanley Steamer and Papa John’s Pizza, but they’ve also done work for Ford, for Goodyear, for a number of auto part companies, and for new car dealerships as well.  There is no question; they know our industry. So if you’re looking for some expert advice on how to put together a really great TV or radio campaign for either your independent repair shop, or your dealership, then you will love this program...

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Marketing to X and Y Gens

Looking for more customers? Generation X & Y refers to individuals that were born after 1964, and there is no question, they are the future of your auto repair business. If you want to bring more of these priceless customers into your service bays, then this audio download is perfect for you! The first thing our two industry experts will share with you is an overview of the different generations (including the Baby Boomers) and how each generation thinks and behaves differently. As you can imagine, we need to market to each generation differently, so at Elite we know you’ll love what you hear. You'll then learn the top ten things you’ll need to do to turn those sought-after Gen X & Y consumers into life-long customers. You’ll learn what their expectations are, how to communicate to them in their own language, and where you can best reach them...

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12 Fundamentals of a Great Advertising Campaign

Want to turn your marketing efforts into an amazing success, and save a fortune at the same time? Now thanks to Elite, you can learn the 12 fundamentals of advertising from two of the most amazing marketers on the entire planet. During this program you’re going to learn about marketing goals, budgets, the plan that you’ll need to create, the importance of knowing your own brand, and why you need to maintain consistency in the style, color and fonts of all your advertising campaigns. You’ll also learn about differentiating yourself from your competitors, having consistency in all the consumer touch-points, and the critical importance of monitoring the web on a daily basis for any posting of the name of your company, or the name of any of your employees...

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5 Steps to Finding the Right Advertising Resources

If you are on a tight budget, and if you are looking for some outside help in creating your advertising campaigns, then this audio program is perfect for you! Now thanks to Elite, you can learn the how to find the right experts, at the right price. We asked Mike Sullivan and Michael Tuggle of the Loomis agency in Dallas, Texas to give us an insight as to how auto repair shops, and dealerships, could find some good freelancers. They were not only kind enough to help us out, but they also shared some really great guidelines on how to set the proper expectations with freelancers. To top it all off, these two marketing superstars gave us a number of really great tips that will help your relationship with your freelancer turn into a homerun; not just for you, but for your freelancer, your company, and your marketing campaign...

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Loomis Marketing Suite

If you want to fill up your service bays with the right kind of customers, and if you want to do it in the most affordable way, this suite of Loomis programs is perfect for you!  For your benefit, this money-saving suite contains five powerful Elite downloadable audio products:   TV & Radio Advertising, Marketing to X and Y Gens, 12 Fundamentals of Great Advertising Campaign, 5 Steps for Finding the Right Resources, and The 5 Greatest Marketing Mistakes Small Companies Make.  Each of these programs was created by marketing experts Mike Sullivan and Michael Tuggle of the Loomis agency in Dallas, Texas. Not only have they worked with clients like Pier 1, Pepsi, Stanley Steamer and Papa John’s Pizza, but they’ve also done work for Ford, for Goodyear, for a number of auto part companies, and for new car dealerships.  There is no question; they’re not only advertising experts, but they have a profound understanding of our industry as well...

Dice Media Web Design

In today’s competitive environment, you need more than just a website. You need a world-class site that will put your shop or dealership light-years ahead of your competitors. When your potential customers see your website, they’re going to compare it to all the other sites that they’ve seen. Regardless as to whether they’ve being looking for a new computer, downloading music, or just surfing the net, one thing is for certain: they’ve seen some really amazing sites, so when they eventually land on your site it needs to be impressive, professional and user friendly if you plan on turning that visitor into a customer...

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Bring in More Customers Through Your Website

In today's world, the importance of  a website that your potential customers are easily able to find cannot be overlooked.  Customers are no longer taking the time to sort through the yellow pages when in need of an auto repair shop; they  simply type "Auto repair shop (customer's city)" into their search engines, and the shops that appear on their computer screen, are the shops they are going to call.  But out of all the shops in your geographic area, how do you get your shop's website where it needs to be on page one?

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Mitchell1's eCRM

If you’re looking to inspire customer loyalty through consistent, personalized, and cost effective communication, then Mitchell1’s eCRM is the perfect service for you! At Elite we believe that loyal customers are the cornerstone of any successful business, and that maintaining those core customers is vital to ensuring that your business continues to grow and profit.  Mitchell1’s eCRM enables you to do just that, through optimizing your valuable customer database...

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Moving Targets

Did you know research has proven that new movers are 5X more likely to become loyal “regulars”? Furthermore, did you know that 67% of new-residents say: “Finding an auto service business they can trust is the most stressful part of moving”? That’s a staggering number of potential customers who are looking for your business! Moving Targets helps bring those customers into your shop by sending a powerful Customized Letter & Gift Certificate, with your Personalized Offer, to new residents in your neighborhood...

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RepairPal

If you’re looking to acquire more priceless customers, and inspire trust and credibility in your shop, then RepairPal is the perfect service for you!  At Elite we realize that you’re always looking to bring new customers into your auto repair shop or dealership, but with traditional advertising resources becoming obsolete, it is often difficult to do so.  The answer? RepairPal generates more than 1 million visitors each month, and each visitor is able to find the credible, easy-to-comprehend auto repair information they are looking for...

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AutoNetTV Web Tools

Have you ever heard the expression “Google it”?  Did you know that over half of Internet users rely heavily on search? Web technology is constantly evolving, and having a solid presence on the internet is becoming increasingly important with each passing day.    While it’s easy to get lost in the shuffle of the thousands of auto service websites on the web, AutoNetTV™ Web Tools can help you stand out in the crowd, while providing a valuable service to your customers!

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Birthday Connections

Everybody loves birthdays... especially the gifts they bring! Birthday Connections introduces your neighbors to your business—and turns them into immediate cash sales—by sending them a personalized birthday Greeting and Gift Certificate. People spend money based upon the psychological principle called the Law of Reciprocity. It states: “If I give you something, you are compelled to return the favor and give me something in return.” Birthday Connections helps you enjoy a flood of new business and profit... quickly, easily, and inexpensively...

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The Wrap Source

In the auto repair business the appearance of your company vehicles is far more than just a reflection of your work! When properly wrapped, they’ll help you bring in more of the right kind of customers in the most affordable and effective way. What a perfect way for you to advertising your shop or dealership! At Elite we believe a great vehicle wrap will always begin with one thing: a great design! At the WrapSource an associate from their graphic design team will be assigned to your project, and they will provide you with the personal attention you’ll need to create a wrap that will put you well ahead of your competitors...

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Constant Contact

Are you looking for a way to consistantly communicate with your customers in a professional but affordable way? Constant Contact® offers an easy, effective, and highly affordable way to get your message out to your customers and build strong, lasting relationships with them. Constant Contact's email marketing service enables you to create high-impact, professional looking email newsletters and promotions in minutes, with no technical expertise necessary. With Constant Contact you'll be able to choose from more than 300 easily-customized templates, and utilize their award-winning free customer support to create compelling email campaigns that will truly make an impression on your customers.

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Elite Membership

Finally! Now you can join the ranks of the most successful shop owners and dealerships on earth! Our Elite Members include world class independent shop owners, industry leading franchisees and record-setting new car dealerships! Within moments after you enroll, you’ll have immediate access to our industry acclaimed Direct Connect Podcasts, our Insider Reports and special offers that are only available to our members! Elite Membership will not only keep you well ahead of your competitors, but regardless as to whether you have an independent repair shop, an aftermarket franchise, or a dealership, you’ll be thrilled with the results, guaranteed.

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Elite Silver Membership

Most auto repair shop owners spend far too much money on their advertising programs, and then to make matters worse, the results they get typically aren’t what they expect. Either their phone doesn’t ring as frequently as it should, or their advertising programs bring in the wrong kind of customers. As a shop owner, if you want to fill up your service bays you’ll need to start by having clearly defined goals, you’ll need to identify who your ideal customer is, and you’ll need to set an advertising budget that’s going to bring you the best return on your investment. You’ll also need to create an action plan that will bring in those ideal customers in the most affordable and effective way. If you want to join the ranks of the top shops in America, your plan will need to consider...

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Elite Pro Service

Most auto repair shop owners work really hard at trying to bring in customers. Unfortunately, they typically spend way too much money on their advertising campaigns, and in many cases, the results they get aren’t what they’re looking for. Either their campaigns don’t generate enough customers to justify the money they’ve invested, or they bring in the wrong kind of customers altogether. If you want to fill up your service bays you’ll need to start with clearly defined goals, you’ll need to identify your perfect customer, and you’ll need to set a budget that’s going to bring you the best return on your investment. And that’s just the beginning, because you’ll also need to create a marketing plan that’ll bring in those customers in the most affordable and effective way. At Elite we realize this task can be a little overwhelming for most auto repair shop owners, but you can put your mind at ease...

Fly with the Eagles II

Mar 24 - 28
This AMI-accredited auto repair management course has one objective: to help you create a more profitable, successful business! Bob Cooper built this course from the ground up based on his own success as a shop owner and his experience in helping thousands of other shop owners go right to the top!

Southern CA Member Meeting

Mar 18
Having a powerful, well-designed website is one thing. Getting traffic to your site is completely different subject! Here’s your chance to learn how you can bring more of those priceless customers into your shop through your website!

Pro Service Master Meeting

Mar 17 - 19
Pro Service is the revolutionary, new business-building service designed to take qualified shop owners right to the top! This powerful, two and a half day Master Meeting is for colleagues who are currently enrolled in Pro Service, and who are assigned to the above listed PAC's