Generation Y refers to individuals that were born between 1980 -1990, and there is no question, these people that are the future of your business. If you want to bring more of these priceless customers into your service bays, then this course is perfect for you! As you can imagine, we need to market to each generation differently, so this information-rich course will teach you specifically how to target the Gen Y customers in the most affordable and effective ways. In addition, you'll also learn just how easy it is how to turn those sought-after Gen Y consumers into life-long customers when they leave. This seminar is only open to invited guests that are enrolled in our Southern CA Membership program or our Silver Membership program. To learn more about our Silver Membership program, click here!