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Elite Coaching Program
One-on-One Coaching From the Nation's Top Shop Owners
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Service Advisor Training
Three Days of Training, Six Months of Follow-Up, Permanent Results
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Elite Specials

Team Building Package

If you want to find and hire the industry’s best technicians and service advisors, and if you want to take your employee management skills right to the top at the same time, then this Team Building Package is perfect for you. This Money-Saving Package contains two powerful Elite downloadable products; Find and Hire the Superstars, and Turn your Employees into Superstars...
 
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$23.95$29.95
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Current Member Special - Members Log In for Access

Complete Sales Suite - Member Special

This suite of Elite sales training products will help you turn more of those tough first-time callers into customers, it will help you overcome the most difficult sales objections, you’ll sell more maintenance, and you’ll dramatically increase your repair sales. This money-saving suite contains four powerful Elite downloadable products; Turn your Telephone into a Goldmine, Mastering Sales Objections, Selling Maintenance Made Easy and The Secrets of the Greatest Sales People on Earth...
$20.95$29.95
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Automotive Service Writer Training

Mastering Sales Objections by Bob Cooper

Within minutes you can now start turning the toughest sales objections into profitable sales, in the most professional and ethical way. This industry-acclaimed service writer training program is unlike any other, guaranteed, and will pay for itself the first day...
 
$9.95
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auto repair sales training

Complete Sales Suite

It's time to turn more of those tough first-time callers into customers, overcome the most difficult sales objections, sell more maintenance, and dramatically increase your repair sales! This money-saving suite contains four powerful Elite downloadable products; Turn your Telephone into a Goldmine, Mastering Sales Objections, Selling Maintenance Made Easy and The Secrets of the Greatest Sales People on Earth...
 
$29.95
learn more Buy and Download Now
 

 
Selling an auto repair shop

Selling an Auto Repair Business for Top Dollar

If you are thinking about selling your shop, and if you want to make sure you get top dollar, this exclusive audio interview is perfect fit. Hal Janke has owned and operated auto repair facilities, he’s listed in all the broker guides as an automotive industry expert, and he’s sold more auto repair shops than anyone else in all of North America. If there is one thing Hal knows, it’s how to get top dollar for a shop just like yours...
 
$4.95
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Sell your auto repair shop

Establishing the Value of an Auto Repair Business

Are you curious how much your shop is worth? During this exclusive audio interview with the industry's top business broker, Hal Janke, he’ll teach you the three most common ways of establishing the value of your shop, he’ll share the components that will have the greatest impact on the value of your business and he’ll explain the income multipliers that most brokers use to determine the value of an auto repair shop...
 
$3.95
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selling an auto repair business

Hal Janke Interview Package

If you want to sell your auto repair shop for the most money, or if you just want to start preparing your shop for the day when you do decide to sell, then look no further.  This money-saving package contains two powerful Elite downloadable audio products;   Establishing the Value of an Auto Repair Shop, and Selling an Auto Repair Business for Top Dollar...
 
$5.95
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Elite Worldwide-auto repair coaching

Elite Coaching Program

The industry acclaimed Elite Coaching Program (formerly Elite Silver Membership) offers one-on-one coaching from the top shop owners in America.  Regardless of the issues your shop is facing, your customized action plan and the shop-specific guidance from your personal business coach will help you skyrocket your sales, car counts, productivity and profits...
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Performance Check-Up

If you want to learn the strengths and weaknesses of your auto repair business, and receive expert recommendations from one of the nation's top shop owners on how to improve your shop's performance, then Elite's Performance Check-Up is perfect for you.
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Elite Masters Program - Service Advisor Training

The Elite Masters Program has been proven to dramatically increase sales, CSI scores and profits .  This course starts with three days of extensive ethics-based sales training in beautiful San Diego, CA, which is followed by six months of ongoing support from your advisor’s personal “sales coach” to ensure permanent results.  Graduates of this course receive valuable AMI credits that they can use towards a specialized degree...
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Elite Pro Service 20 Groups

Elite Pro Service

Elite Pro Service delivers a level of coaching, consulting and extensive support that is unmatched by any traditional aftermarket 20 groups. The successful shop owners of today realize that in this new competitive era they need professionals that they can turn to for input, they need access to Key Performance Indicators, they need industry information that is leading edge and they need personal accountability. While in the past shop owners have typically turned to 20 groups to acquire these building blocks, Elite Pro Service now offers support from the industry's top experts, along with 90 of the top shop owners in the country...
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RepairPal

If you’re looking to acquire more customers, and inspire trust and credibility in your shop, then RepairPal is the perfect service for you. At Elite we realize that you’re always looking to bring new customers into your auto repair shop or dealership, but with traditional marketing resources becoming obsolete, it is often difficult to do so.  RepairPal generates more than 1 million visitors each month, and each visitor is able to find the credible, easy-to-comprehend auto repair information they are looking for...
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Loyal Rewards

Loyal Rewards is the simplest, easiest, and cheapest way to bring more new and repeat customers into your shop or dealership, and motivate them to authorize more services and repairs at the same time. Unlike ordinary emailing systems, Loyal Rewards does everything for you; from helping you collect your customers’ email addresses, to writing your promotions, even sending all your emails. It simply allows you to say, "Thank you for your business!" by sending your customers appealing, money-saving Gift Certificate offers by email...
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ProcessingPoint Credit Card Processing

ProcessingPoint offers tailor made solutions for auto repair businesses, and because they understand the specific needs and requirements of your shop, you can rest assured you will be able to avoid the thousands of dollars of additional expenses in processing fees and man-hours that can result from "one-size-fits-all" solutions....
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Customer Management Systems

Did you know that 20%-40% of service customers leave with unresolved issues or concerns?  At Elite we believe that the most important step in putting these issues to rest and making the necessary improvements to your business, is to first discover what customer’s concerns actually are.  Customer Management Systems provides professionally trained, motivated and innovative surveyors who follow up with every customer you provide and deliver the information you need to run a more effective, efficient service department...
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ProcessingPoint Payroll Services

ProcessingPoint is committed to customer service, will save you an average of 20-40% compared to what other online payroll services are charging, and will work with you directlly to determine the right type of account for your auto repair business's needs...
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auto repair management

Mitchell1's ManagerPlus

At Elite we believe that in today’s fast-paced world, an important key to your shop’s success lies in your ability to manage your shop efficiently and effectively. We’ve searched the auto service industry thoroughly, and can state with confidence that no shop management solution is more effective at increasing your business’s productivity, efficiency, and auto repair profits than Mitchell1’s ManagerPlus...
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ProcessingPoint Time and Attendance Software

ProcessingPoint is the only Time and Attendance software endorsed by Elite. This is because they offer excellent customer service, offer a versatile and easy-to-use system, and work directly with you to determine the right type of account for your auto repair business...
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Auto repair business broker

Hal Janke Consulting Package

Selling your business may very well be one of the most important decisions you’ll ever make.  Just like in choosing an auto repair shop, it's crucial to ensure you're dealing with the right people; people that are honest, knowledgeable, and  experienced.  It’s one thing to have a broker in your community that can help you sell your business, but now you can have a friend in the business that has an amazing track record of success...
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Elite Membership

Within moments after you enroll in Elite Membership, you’ll have immediate access to our industry acclaimed Direct Connect Podcasts, our Insider Reports and special offers that are only available to our members. Elite Membership will not only keep you well ahead of your competitors, but regardless of whether you're looking for help with sales, marketing or employee management; you'll be absolutely thrilled with the results...
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Auto repair management course

Fly with the Eagles II

The Most Powerful Auto Repair Management Course on Earth!
Nov 7 - 11
 
This AMI-accredited auto repair management course has one objective: to help you create a more profitable, successful business. This course will help you turn existing employees into self-motivated superstars, fill your bays with the right kind of customers...
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Elite Masters Program

Service Advisor Sales Training
May 31 - 2
 
The Elite Masters Program has been proven to dramatically increase sales, CSI scores and profits.  This course starts with three days of extensive ethics-based sales training in beautiful San Diego, CA, which is followed by six months of ongoing support from your advisor’s personal “sales coach” to ensure permanent results.  Graduates of this course receive valuable AMI credits that they can use towards a specialized degree...
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Southern CA Member Meeting

Creating Team Culture
May 17
 
In order to build a more profitable, successful auto repair business, you will need to do a number of things, yet none is more important than having a team that works together. The solution? Join us on May 17th, and Bob will share a number of easy-to-apply action items that will help you bring your team together, and take your business right to the top...
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Auto Repair Pricing

Pricing, Ethics and the Reputation of Your Business

At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit. Unfortunately, some customers will put you to the test when it comes to the prices you charge...
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delivering extraordinary auto customer service

7 Keys to Delivering Extraordinary Service

#1. Under promise and over deliver. If you apply this principle to your business, you can often exceed the customer’s expectations. As an example, when your competitors are asked how long it will take to do a minor service, they will typically tell the customer something like, “It’ll take an hour.” Unfortunately, they have now set an expectation in the customer’s mind. What they should have done...
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Elite Cost of Customer Complaints

The Cost of Customer Complaints

When it comes to customer complaints, most shop owners and dealerships seem to have sense that there’s some economic price they’ll pay, but when asked as to how much each complaint may cost, they typically have no idea. So consider this: When a customer complains, the first direct cost that you’re going to incur is a loss of your “time.” This is the time you spend...
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Price Shopping Auto Parts

There is no question; if you plan on being successful in the auto repair business, you have to buy high quality parts. Substandard parts will drive up your repair time, they’ll drive up your warranty claims and they’ll erode your customer base. You also need to buy those parts from the right suppliers...
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How to Measure Customer Satisfaction

Here’s the deal. The CSI goal obviously needs to be 100%, and you need to establish a Minimum Level of Acceptable Performance with your team that is set at 90% (With the understanding that your employees can “begin” to earn CSI rewards on an incremental scale once they pass the threshold of 95%). Now here’s where most shop owners get into trouble...
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