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Auto Repair Marketing Solutions
Elite Coaching Program
The industry acclaimed Elite Coaching Program (formerly Elite Silver Membership) offers one-on-one coaching from the top shop owners in America. Regardless of the issues your shop is facing, your customized action plan and the shop-specific guidance from your personal business coach will help you skyrocket your sales, car counts, productivity and profits...
Elite Pro Service
Elite Pro Service delivers a level of coaching, consulting and extensive support that is unmatched by any traditional aftermarket 20 groups. The successful shop owners of today realize that in this new competitive era they need professionals that they can turn to for input, they need access to Key Performance Indicators, they need industry information that is leading edge and they need personal accountability. While in the past shop owners have typically turned to 20 groups to acquire these building blocks, Elite Pro Service now offers support from the industry's top experts, along with 90 of the top shop owners in the country...
Marketing to X and Y Gens
This powerful audio course will teach you the top ten things you’ll need to do to turn those sought-after Gen X & Y consumers into life-long customers. You’ll learn what their expectations are, how to communicate with them in their own language, and where you can best reach them. As you can imagine, we need to market to each generation differently, so this program will teach you specifically how to bring in more Gen X and Y customers through your auto repair marketing campaigns...$9.95
12 Fundamentals of a Great Advertising Campaign
Here's your chance to learn about auto repair marketing goals, budgets, the plan that you’ll need to create, the importance of knowing your own brand, how to differentiate yourself from your competitors, and why you need to maintain consistency in all the consumer touch points...$1.95
TV and Radio Advertising
This industry acclaimed program will teach you the top ten secrets to putting together great campaigns that bring in the right customers. You'll also learn how to stay ahead of your competitors, what makes a great ad in the mind of your customers, and how to reach your customers emotionally as well as logically through your campaigns....$5.95
5 Steps to Finding the Right Advertising Resources
This powerful audio program will teach you how to find the right experts (at the right price), establish win-win relationships with freelancers, and produce an expert image at a fraction of the cost...$0.95
Loomis Marketing Suite
Bring more X and Y Gen customers into your shop, put together TV and radio ads that increase your car counts and deliver an excellent ROI, implement critical strategies and best practices in all of your auto repair marketing campaigns, and find experts who can help you put together professional campaigns at a fraction of the price. This money-saving suite contains five powerful Elite downloadable audio products...$14.95
Dice Media Automotive Website Design
In today’s competitive environment, you need more than just another website. You need a world-class site that will put your shop or dealership light-years ahead of your competitors. Dice Media offers a unique combination of industry leading design and state-of-the-art-programming, has built websites for several fortune 500 companies, and can provide the auto industry expertise that other web companies can't....
RepairPal's Top Shop Program
RepairPal is building a Top Shop Network, a select group of the nation’s best auto repair shops. Only shops committed to the highest quality standards and exceptional customer service can qualify for the Top Shop program....
Loyal Rewards Social Media Marketing
Networking is a cost-effective way to build up a business. But it’s always been a slow and time-consuming process, creating relationships one person at a time. Now Loyal Rewards® Social Media Marketing can do all your networking for you...
RepairPal
If you’re looking to acquire more customers, and inspire trust and credibility in your shop, then RepairPal is the perfect service for you. RepairPal generates more than 1 million visitors each month, and each visitor is able to find the credible, easy-to-comprehend auto repair information they are looking for. This is why RepairPal is now the leading resource for helping shops generate new customers...
Moving Targets New-Resident Direct Mail Service
Did you know research has proven that new movers are 5X more likely to become loyal “regulars”? Furthermore, did you know that 67% of new-residents say: “Finding an auto service business they can trust is the most stressful part of moving”? Moving Targets helps bring those customers into your shop by sending a powerful Customized Letter & Gift Certificate, with your Personalized Offer, to new residents in your neighborhood...
Loyal Rewards Customer Email Service
Loyal Rewards is the simplest, easiest, and cheapest way to bring more new and repeat customers into your shop or dealership, and motivate them to authorize more services and repairs. Loyal Rewards does everything for you; from helping you collect your customers’ email addresses, to writing promotions, even sending your emails. It allows you to say, "Thank you for your business!" by sending your customers appealing, money-saving Gift Certificate offers by email...
Birthday Connections Neighborhood Direct Mail Service
Birthday Connections introduces your neighbors to your business, and turns them into immediate cash sales by sending them a personalized birthday Greeting and Gift Certificate. You’ll be amazed at how quickly, easily and inexpensively Birthday Connections will help you enjoy a flood of new business and profit...
Mitchell1's eCRM
If you’re looking to inspire customer loyalty through consistent, personalized, and cost effective auto repair marketing, then Mitchell1’s eCRM is the perfect service for you. At Elite we believe that loyal customers are the cornerstone of any successful business, and that maintaining those core customers is vital to ensuring that your business continues to grow and profit. Mitchell1’s eCRM enables you to do just that...
Elite Membership
Within moments after you enroll in Elite Membership, you’ll have immediate access to our industry acclaimed Direct Connect Podcasts, our Insider Reports and special offers that are only available to our members. Elite Membership will not only keep you well ahead of your competitors, but regardless of whether you're looking for help with sales, marketing or employee management; you'll be absolutely thrilled with the results...
Guerrilla Marketing for Your Auto Repair Business
The term “guerrilla marketing” is used to describe marketing methods that allow small businesses to compete with larger businesses, and they typically include grass roots marketing campaigns. Participating in Chamber of Commerce meetings and local events are a couple of examples. Although there are hundreds of methods, there’s one auto repair marketing goldmine that is overlooked by most auto repair shops and dealerships...
Getting the Customer to Return
As business people, we often get too caught up in sales numbers, gross profit margins, car counts and average work order dollars. Those are the numbers of your business, but what is the heart of your business? What will drive your business for generations to come? The answer: Customer Retention, and that can only be accomplished with a sound marketing program and through creating the ideal customer experience...
Before Investing More in Your Auto Repair Marketing
When car counts aren’t what they need to be, most shop owners and dealerships will pump more money into their auto repair marketing efforts. But before you invest one more dime in your marketing campaigns, you should first make sure that you’re doing a good job of converting your current leads into customers. At Elite, we’ve discovered that the number of phone leads lost by most shops and dealerships is staggering. They’re lost by...
The One Word Your Customers Want to Hear
A while back I had the opportunity to interview over forty people for a panel of customers. My intent was to discover what drives their decisions in choosing an auto service facility, how they make their purchasing decisions, and the follow up they would like to see. In many cases I spent well over an hour with each of these prospective panelists, so I had the opportunity of learning many amazing things. Here is one of the most valuable insights I was able to take away from these interviews….
Marketing Your Shop in 2013
When it comes to web-based auto repair marketing, I am sure you will agree that as we move into the future, the motoring public will turn to the web with increased frequency as they search for information. In our industry consumers will not only use the web to find auto service facilities and body shops, but they’ll use it to validate the shops they have chosen, for price justification, and to share their experiences through social media....
Rule #1 – “Know thy Customer”
There is no doubt about it: when people have to choose a service provider their level of anxiety goes up, and it gives them pause in making their decision. So how do you influence people who are looking for a service provider? Do what most of your competitors would never dream of doing: think like a customer. If you do, then I imagine you will reach the following conclusions…
The Secret to Price Advertising
Believe it or not, price advertising is a good thing. Everyone likes to find a good value, and price advertising lets people in your community know that you are looking for ways to help them save money. The problem most shop owners come across is that they’re unsure of exactly how to incorporate price advertising in their auto repair marketing...
A Peek Inside the Mind of the Perfect Customer
Not long ago, I interviewed over forty people for a panel of customers that I moderated in Dallas, Texas. My intent was to discover what drives their decisions in choosing an auto service facility and how they make their purchasing decisions. Here are the most revealing conclusions...
