1-on-1 Coaching From a Successful Shop Owner!

The Elite Coaching Program provides a customized action plan and 1-on-1 coaching from one of the nation's most successful shop owners!
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Service Advisor Training That Works!

The Elite Masters Program offers intensive sales training & ongoing coaching from an industry-leading sales trainer!
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Join 90 Top Shop Owners!

Elite Pro Service allows you to join a team and collaborate with 90 of the industry’s top shop owners!
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Rare Opportunity for Superstar Service Advisor!

Elite has an extraordinary opportunity with unlimited growth potential for a service advisor with a proven track record of success!
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Free Profit Building Tips
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Elite Coaching Program
One-on-One Coaching From the Nation's Top Shop Owners
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Service Advisor Training
Three Days of Training, Six Months of Follow-Up, Permanent Results
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Industry Affiliations




Autoshopowner ATRA

JASPER "carquest

Seminars, Webinars & Events
Upcoming Schedule

JAN 28-30
The Leader in You
The Westin Riverwalk Hotel - San Antonio, TX
Our Pro Service Leadership Conferences are designed with two objectives in mind: To help you continue the growth of your business during these competitive and changing times by further developing your marketing skills, and to help you take your business to new levels of success by improving your leadership skills.
MAR 12-14
Service Advisor Sales Training
San Diego, CA
The Elite Masters Program has been proven to dramatically increase sales, CSI scores and profits.  This course starts with three days of extensive ethics-based sales training in beautiful San Diego, CA, which is followed by six months of ongoing support from your advisor’s personal “sales coach” to ensure permanent results.  Graduates of this course receive valuable AMI credits that they can use towards a specialized degree...
MAY 13-17
The Most Powerful Auto Repair Management Course on Earth!
Kansas City, MO
This AMI-accredited auto repair management course has one objective: to help you create a more profitable, successful business. This course will help you turn existing employees into self-motivated superstars, fill your bays with the right kind of customers...
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Recent Reviews

Scott Repman
You cant stop learning.
The Elite team furthered my knowledge of the automotive industry after 25 years of being in the business. Joe M is amazing and the most outstanding course leader I have ever meet. Thanks for all the knowledge. This is the real deal when it comes to bringing your shop to the front of your competition.
Rick Smith
Looking Forward to 2015!
I have owned my shop for 19 years. I have had management courses which helped my numbers, but have struggled with marketing and solid processes. Having Douglass as my coach for the past 2 1/2 months has given me a renewed sense of escitement for my business. He has given me more direction with marketing than I have gotten in the last two decades. It is not easy, he requires me to work hard, but the accountability is one of the reasons I know 2025 is going to be a record year for my shop.
Thank you Elite and Douglass.
Trish & Mic Williams
Integrity...sincere...1st class all the way!
Where do I start? When I think of Bob Cooper, the words like integrity, sincere, positive come to mind. I remember the first time I listened to Bob speak at one of the conferences, he moved me to tears. And this has happened more then once! If I were asked what is the one thing I like most about Bob, one word wouldn't sum it up. Bob sincerely loves people and it shows.

Our company has been a part of the Elite Pro Service since 2002. The coaching program is amazing! This program has definitely helped me as a business owner stay on track, focused and to move the company forward.

The Service Advisor Training is a program I highly recommend for your business. Whether it is a new service advisor or a current one, if they haven't taken this course, enroll them now! Even if you hired an advisor with sales skills, this program is specific for the auto repair industry. We have our second guy finishing up the six month program...you will see results immediately!!! And I have to say, Bob Cooper's staff is absolutely amazing as well! Doris Barnes is the Director of Customer Relations, and also the instructor for this course. She is a great addition to the Elite team!

We love you Bob, and so very happy to be a part of a company that is all about the people!

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News and Announcements
What's new with Elite
"Our sales are up 40%, and our overall GP is up a full 9%!" I have been involved in other management trainings before, but Elite's has blown the rest away, hands down, and has surpassed my expectations. I recommend Elite to everyone!"
- Troy Minske, Rum River Automotive - Princeton, MN


                   Auto Repair Shop Management, and Automotive Service Management Training

At Elite, it is our goal to deliver the industry’s most affordable, effective and ethical auto repair shop management and automotive service management tools to help you build a more profitable, successful business.  Whether you are looking for automotive management training that  help with sales, or automotive repair and service marketing,automotive repair shop management or increasing profits, we have the solutions that will teach you how to manage your auto repair shop more profitably.                                                  


The advancement of technology has enabled us to help automotive repair shop owners and dealerships more quickly with effective automotive management training.  Through our downloads, we are now able to deliver our proven automotive service management solutions anywhere in the world in a matter of minutes, and because we no longer have to pay for CD replication, packaging, shipping and handling; we are able to provide you with these solutions for less than half of the traditional price.  If you are unfamiliar with the download process, then you can relax. We provide easy-to-follow instructions that ensure you receive our automotive service management training safely, and within a matter of minutes

If you are looking for more interactive automotive management training to help you manage your auto repair shop, in-depth training or coaching for your auto repair shop or dealership; we can help with that also. Whether you are interested in 1-on-1 automotive repair shop management coaching, service advisor training, or a 20 group-like atmosphere where you can learn from Elite experts and the nation's top shop owners; we have every confidence that we will be able to lead your business to success.  Regardless of the service you choose, you can be certain that Elite will deliver the industry’s most affordable, effective and ethical guidance.

In the past, Elite has been confined to helping auto repair shop owners and dealerships through coaching, training and our industry acclaimed auto repair shop management, sales and marketing audio products.  We are pleased to tell you that this is no longer the case, as we have rigorously searched for result-driven, ethics-based service providers that can help our customers in many other automotive service management areas.  Each of the third-party service providers we consider for the Elite website are carefully interviewed, and have to present us with impeccable references to earn Elite’s endorsement.  We are proud to say that the affiliates you find on our website are the few who have passed Elite’s strict testing process, and are companies that truly are leaders in their areas of expertise.  Whether you are looking for a new website, unique and effective marketing services to bring new customers into your shop, or automotive repair shop management software; the Elite affiliates will provide the auto repair shop management training to help you grow your business.


Thank you for visiting the Elite website, we truly hope you will find the solutions you need to build a more profitable, successful business through effective auto repair shop management, auto repair & service marketing and strategies guaranteed to increase sales.  If you have any questions at all, please don’t hesitate to Contact Us.us.

"One promise that we can make to the entire industry, is that we will never put money ahead of people."
- Elite Worldwide
Coaching, Consulting and Training for Your Auto Repair Business.
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